Time To Shine!
Our Shine internship has kicked off and we are delighted to welcome Bennett Kowald and Elle Witt to the Landor team as our shiny new interns. After receiving over 80 applications and having the opportunity to meet some very talented students, we found Bennett and Elle who have already brought a great new energy and fantastic ideas to the studio. Watch this space for future updates from this dynamic duo!
Following Australia’s disastrous performance at the London Olympics, ASC (Australian Sports Commission) Chair, John Wylie, unveiled a new high performance strategy, entitled Australia’s Winning Edge. Wiley outlined a plan for how the ASC would invest in order to return Australia to the upper echelons of world sport.
Shortly after, the ASC approached Landor to develop a brand strategy and identity to position the AIS as Australia’s lead high performance sport agency providing consultancy services for more athletes.
‘Bold Intent’ was the brand promise for this new era – a reflection of the agency’s ambition and an embodiment of the athletes that it would service. Relentless, Daring, Exceptional and Ingenious became the driving attributes and a new visual consisting of five gold ribbons in the shape of Australia, was introduced to reflect their shared pursuit.
On the 1st of February 2014, Jacob’s Creek officially unveiled its new identity and packaging, designed by our team in the Sydney office. The challenge was to create a new mark and packaging that reflected the brand’s rich heritage while communicating a progressive and dynamic vision. This vision includes innovative offerings such as the Cool Harvest™ and Twin Pickings™ ranges, also designed by the Sydney team. More information will be available soon in a full case study on Landor.com!
New primary logo
Our new identity for the Australian Institute of Sport launched this morning.
Working closely with leaders across the Australian Sports Commission and AIS, we developed their core brand values, refreshed positioning and new identity system that signals the brand’s bold intent. Gold has been selected as one of the core colours of the brand as it reflects the pursuit of gold for Australia.
“This new brand takes us into a new age for Australian high performance sport. The new positioning will effectively support Australia’s Winning Edge and will I hope, inspire many young Australians athletes” – Simon Hollingsworth, CEO Australian Sports Commission.
“Australia has a rich sporting heritage and the new AIS brand identity represents the sporting ambitions of future generations” – Dominic Walsh, MD, Landor Australia
The new identity launches today at AIS facilities in Australia and Italy. Watch this blog to see the new brand unfold.