New World Order

How the partnership between Landor and Northandsouth is using rapid prototyping to compress the innovation process.

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Landor feature in the current issue (30 May 2014) of AdNews revealing how we’re ahead of the
curve when it comes to speed to market.

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With the rapid prototyping afforded by the new tech, Landor can take a new product from initial brief
to store shelves in as few as 10 weeks, 
according to Giles Day, founder of Northandsouth.
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‘It’s not a finished thing in itself, it’s there to provoke a response. [Clients] appreciate that you’ve
been 
brave enough to make this thing and put it in their hands.’ Giles Day
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