Towards the end of 2014 we launched our campaign for the 2015 edition of our internship program, Shine, in our Sydney studio. We wanted to start by capturing the unfiltered creativity of young graduates through an open challenge and not merely judge potential interns on their portfolio.
Gone are the days when interns in creative studios were mostly making tea and on the coffee run. At Landor, our interns are exposed to many different creative disciplines, giving them the opportunity to contribute towards some of the most significant live projects we have in the studio.
To mark this progression, we set a challenge to use a blank coffee cup as a canvas to create whatever they desire. It could be illustrative, motion, typographic, photographic – whatever their imaginations could conjure. The only mandatory was to photograph or film their creation and upload it to instagram with the hashtag #nofilterlandor.
We were blown away by the response. We had over 150 unique entries by talented creative graduates! The broad range of submissions were impressive. The challenge was then on us to select our top 20 to take forward to the creative workshop we ran in our Sydney studio. More to come on that in a later post…