Photo Credit: AGDA
The Australian Graphic Design Association recently hosted a talk by Stefan Sagmeister and the Landor design team was front and centre at this sold out event. Landor designer Nicola Ferrry said about the talk,
‘Hearing Stefan Sagmeister talk through his work first hand was a real treat. It was beyond inspiring to see the incredible work that comes out of Sagmeister & Walsh, particularly the scope of media they employ – from the highest of high-tech animations to the most detailed physical installations.
The talk focused mainly on the studio’s recent design exhibition, The Happy Show, and upcoming documentary, The Happy Film. Sagmeister’s dedication to the pursuit of happiness was fascinating and refreshing. Discussing his one-in-every-seven year haitus to recharge outside of his studio, Sagmeister not only filled the crowd with envy but also inspired us reflect on our own work-life balance and remind us how important it is to make time for the things you love. Getting an insight into the mind of a design hero, his way of working and coping with the pressures and demands of the job, was invaluable. Best of all Sagmeister proved himself to be a true nice guy of design, with a great sense of humour and an enthusiasm that was infectious. An audience full of designers up on their feet and singing their hearts out to a ‘happy song’ was testament to this and easily the highlight of the night. There’s no doubt he left us designers a happier bunch!’
For more information on the AGDA event calendar,
Landor has collaborated with Oxfam Australia to launch a new campaign focused on drawing attention to gender inequality.
Discrimination and injustice are major causes of poverty worldwide, and women and girls bear the brunt of it in all aspects of their lives. When we talk about inequality, we’re largely talking about women and it’s about time that this was recognised.
We are delighted to announce that Landor has acquired innovation agency NorthandSouth to directly address the lack of leadership and vision for innovation in Australia and to take on other innovation agencies in the Asia Pacific region. We completed a recent study showing that 80% of business leaders believe lack of leadership and vision are blocking innovation in the Australian marketplace, Landor believe there is no better time to introduce an end to end innovations capability in this market. The partnership of Landor and NorthandSouth will be a seamless process culminating in commercial advantage and financial success for its clients. The process is designed to go from blank page to fully fledged concepts in as little as 10 weeks. To create bigger and better ideas we use custom tools to gain empathy and insights to test creative hypotheses with real people. “We’re really looking forward to unleashing the tried and trusted NorthandSouth way of doing things to more clients and more ambitious projects whether it be here in Sydney or internationally,” – founding partner Giles Day. Welcome aboard NorthandSouth!
B&T mUmbrella Little Black Book
The American Chamber of Commerce in Australia asked Landor Sydney to help reposition their brand from an un-engaging breakfast club to a dynamic contemporary business portal. Our design strategy was to express the brand idea of “Access to opportunity”, by creating a portal through which the diversity and reach of the organisation can be viewed. AmCham relaunched in Australia with unprecedented media coverage including an invitation from the Financial Review to create an AmCham magazine. The new line-up of events has been well received with events selling out at a faster rate, due to the sense of momentum that’s been generated by the new brand.