Access to Opportunity

AMCHAM entry-02

The American Chamber of Commerce in Australia asked Landor Sydney to help reposition their brand from an un-engaging breakfast club to a dynamic contemporary business portal. Our design strategy was to express the brand idea of “Access to opportunity”, by creating a portal through which the diversity and reach of the organisation can be viewed. AmCham relaunched in Australia with unprecedented media coverage including an invitation from the Financial Review to create an AmCham magazine. The new line-up of events has been well received with events selling out at a faster rate, due to the sense of momentum that’s been generated by the new brand.

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