Creating stand out, in-store with Abbott’s Village Bakery.

Landor first worked with Abbott’s Village Bakery in 2009, creating a premium brand that delivered the quality, provenance and authenticity craved by consumers.

Achieving great success and shaking up the category, 4 years later they approached us to help continue the momentum.

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The refresh enabled us to convey more clearly the strong positioning of the brand – calling out the great tasting, quality ingredients and naturalness with impressive cut through on shelf.

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The brand has set a strong example of the impact design can have on shelf.

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