Australian Locum Medical Service has been delivering at home care for over 60 years for customers with late night emergencies or those too busy to attend their local GP. With new technology coming in to disrupt the space, the time was ripe for the organisation to create a new brand that would engage consumers and cut through in a competitive market.
ALMS’s point of difference is the respect and relationships it has developed with GPs. We renamed the brand to Doctor Doctor to build the connection and carry across the endorsement.
The identity we developed was designed to disrupt the sector, delivering a professional and trustworthy brand with a human touch. With bold colours, a unique and distinctive tone of voice and engaging icons and illustrations, we have created a brand that stands out from the crowd whilst delivering the trust and care that is expected from the consumers. that is expected from the consumers.