Our Design Director, Jenni was recently part of a panel discussion at the Apple Store in Sydney sharing her views and opinions on ‘How to get a start in the design industry’.
Hosted by Nathan Scoular from Think Education, the discussion also included Chris Maclean from Interbrand Sydney. The event saw over 50 people attend, from graduates to creative practictioners.
A big thanks to Think Education for inviting us to be involved and to Apple for hosting the event as part of their Creative Series talks.
Filed under Culture, People
‘Shine’ is Landor Sydney’s internship program. Every year we go on the hunt for the latest design graduate talent. After running our #nofilterlandor internship campaign in 2014, we ended the year by inviting the top twenty submissions from our coffee cup challenge into our studio for the very first Shine Creative Workshop.
Towards the end of 2014 we launched our campaign for the 2015 edition of our internship program, Shine, in our Sydney studio. We wanted to start by capturing the unfiltered creativity of young graduates through an open challenge and not merely judge potential interns on their portfolio.
Gone are the days when interns in creative studios were mostly making tea and on the coffee run. At Landor, our interns are exposed to many different creative disciplines, giving them the opportunity to contribute towards some of the most significant live projects we have in the studio.
To mark this progression, we set a challenge to use a blank coffee cup as a canvas to create whatever they desire. It could be illustrative, motion, typographic, photographic – whatever their imaginations could conjure. The only mandatory was to photograph or film their creation and upload it to instagram with the hashtag #nofilterlandor.
We were blown away by the response. We had over 150 unique entries by talented creative graduates! The broad range of submissions were impressive. The challenge was then on us to select our top 20 to take forward to the creative workshop we ran in our Sydney studio. More to come on that in a later post…
This week Landor launches its short movie series. This first edition looks at the best ideas in history. With suggestions as varied as the paper clip and feminism, it makes for thought provoking viewing. Where is your next breakthrough idea coming from?
Matt Morgan, senior designer, last week presented to the members of AGDA about how creativity saved his life. The talk was in a Pecha Kutcha format which is rapid and to the point – presentation format of 20 slides, 20 seconds per slide, automatic page flip. An impressive turn out came to see a panel including other top industry talent share their views on this a broad topic.
The content was as diverse as inspiring. Morgan says, ‘It’s my second time presenting at an AGDA event. It’s always a privilege to be asked and a request I’d never pass up. The topic was very broad but I wanted to share insights into what has made me a more daring designer. While telling a short story of my career experiences, I added a dollop of nostalgia, compared myself to ‘The Hoff’ and spoke about how we all need to use our instincts, be brave and take more risks; in life as well as just design.’
‘Pecha Kucha’ was the presentation format (20 slides, 20 seconds per slide) which kept the audience engaged.
Morgan says, ‘There was a fantastic mix of speakers and I enjoyed watching them all. Howard Parry-Husbands from Pollinate was rather funny, especially when he was challenging market research, but I particularly enjoyed Oliver Maltby’s deconstruction of creativity and his constant search for it’. Overall, an inspiring and worthwhile event.
Matt’s an Englishman from Reading. He’s been in the creative industry for 10 years, both in London and Sydney. Whilst working on a breadth of brands from the Australian Youth Orchestra to AMP he also likes to collect Nike trainers, drink pretentious craft beer and watch HBO shows.
The Apple store in Sydney is currently running a series of workshops and events featuring industry professionals who share their tips and tricks on working in the creative industry.
Our Junior Designer, Violetta Chalmieva, was invited to be part of a panel of recent graduates sharing their real-world advice on establishing a career in graphic design. It was an inspiring evening with Violetta encouraging students to find what drives them to work in the discipline of design and use that as a compass to guide them through their career.
Some lessons for us all:
Build your confidence – Do your best. Build rapport with those you look up to. Their encouragement, and the good work you do WILL serve as a foundation for your confidence.
Put yourself out there – For example, enter awards, enter competitions: winning WILL drive your forward and build your self-belief. You will remember the wins. You will not remember not winning, so don’t be afraid.
Immerse yourself in the industry – Try in any way you can to expose yourself to a broad spectrum of work and build your network. Look to get practical and APPLY your learned skills – that’s when you learn the most.
Know your why – On top of believing in yourself, it’s crucial to also believe in this industry and in this profession. Remembering your ‘why’ will also keep you driven and will ultimately lead you to the right place.
Find the right cultural fit – Usually that’s people with the same why as you.
Finally, be good. And keep being good.
Be confident about your dreams – you’re only limited by your imagination. Let your why guide you and it will ultimately bring you to your dreams.