Category Archives: Work

Creating an e-commerce brand to believe in.

As the middle class swells and smartphones penetrate even remote corners of the country; e-commerce is a category beginning to thrive in Indonesia. The market is increasingly crowded, but with a reputation tarnished by many businesses offering ‘knock-off’ products at discount prices, there is room for a hero. In a strategic partnership between Telkom Group, Indonesia’s largest telco and eBay, (literally meaning shop in Bahasa) is an e-Commerce marketplace designed to empower Indonesians. is the official e-Commerce platform for BUMNs (state owned enterprises) which means products on the site are 100% authentic. We were approached to build a brand to align with’s   ambition to be ‘the best’ e-Commerce platform in Indonesia. To, ‘the best’ means the most trusted e-Commerce brand with the broadest portfolio of products, empowering choice for the widest group of Indonesians.

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Changing the way Indonesia pays

A joint venture between Indonesian hospitality and Korean culture, MTI had a unique DNA. Bringing together experts in different and complex fields, Bank Mandiri’s firm foothold in the Indonesian market and BC’s strong technological capabilities, was both an advantage and a challenge. It was a project begun in 2013 driven by an innovative spirit to become frontrunners in the payment processing category in Indonesia. In line with the Government’s push towards a cashless society, MTI was an initiative that supported this goal. Cash was our greatest barrier given the market still heavily relied on cash for most day-to-day transactions. We saw a need for a mind-set change among end-consumers in Indonesia to aid adoption rate. It was a bold ambition that included the aim to be the No.1 payment processing company in Indonesia, to unify the EDC terminals in Indonesia, and achieve top of mind awareness among merchants and consumers.










The aim of constantly improving the payment experience for our partners and customers was expressed with precision through the brand idea of “Perpetual Motion”. Through extensive analysis, we knew our audience expected more than just functional competencies. Today’s consumers are time-strapped and digitally savvy and crave a user experience beyond the expected. The brand needed to feel intuitive, accessible and inclusive so that every experience with the brand would delight. More than about creating IT solutions, MTI is a service brand driven to deliver impact beyond what IT provides: to transform lives, habits and behaviours. Humanising the brand could help create familiarity and approachability among these audiences. So we created the progressive Yokke brand name and identity – brimming with optimism and approachability, inviting our audience to move forward with us… perpetually.

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Building trusted care

Australian Locum Medical Service has been delivering at home care for over 60 years for customers with late night emergencies or those too busy to attend their local GP. With new technology coming in to disrupt the space, the time was ripe for the organisation to create a new brand that would engage consumers and cut through in a competitive market.










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A match made in Aussie heaven

Two of Australia’s favourite dessert brands –  Tim Tam and Gelato Messina –  teamed up to create a delicious range of gelato-inspired biscuits.  We were lucky enough to be brought on board to design stand out packaging, bringing together the delicious combinations!


With a vision to excite consumers with innovative and indulgent flavours, Tim Tam and Messina  crafted a unique, category-disrupting range including flavours Choc Mint, Salted Caramel & Vanilla, Coconut & Lychee and Black Forest. (Landor office current favourite is Choc Mint…but this changes daily).

We have created eye-catching packaging that showcases the unique flavours and quality ingredients that both Arnott’s and Messina are renowned for, and represents the two individual brand personalities.

It has been a privilege to work with these two iconic brands, creating a standout design that merges the authenticity and heritage of Tim Tam with the quirky cool of Messina.

Now, who is up for a Tim Tam slam challenge?!


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Australian Open changing the game.

Landor Australia has partnered with Tennis Australia to create a dynamic new identity for the Australian Open, reinforcing the event’s reputation for delivering world class experiences to fans and players.

Australian Open from Landor Australia on Vimeo.




Landor was tasked with enhancing Australia’s premier sporting event as an entertainment brand that connects with new audiences and creates a world of tennis around them. “The Australian Open is renowned as one of the most innovative sports and entertainment events in the world. To ensure we optimise the many new media opportunities available now and in the future, we also needed to evolve our look and feel, make it more relevant globally and more adaptable in an increasingly digital world,” Tennis Australia CEO Craig Tiley said.

“The result is a dynamic new look that will give us the flexibility to engage more deeply with our fans, partners and the players. It’s fresh, fun and often playful – just like the Australian Open itself.”


Dominic Walsh, Landor Australia Managing Director, wanted the new identity to support the Australian Open’s reputation for innovation. “So while the brand needed to remain simple and recognisable, it also needed to be given the flexibility to be agile – adapting and responding to the environment.”

Mike Staniford, Executive Creative Director, Landor added “We wanted to create a living system which could animate and move in accordance with the dynamic of the game itself. A bold, energetic and active identity to reflect this leading sporting experience that embodies Australia.’

“The simplicity of the mark gives it the license to do almost anything. It’s not only a short hand to the Australian Open, it’s a mark that is a timeless icon that can be the vehicle of constant reinvention,” concluded Staniford.


Australian Open 2017 will be held at Melbourne Park from 16–29 January.

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John West enjoys fresh, chilled redesign

John West has been a fixture in many Australian lunchboxes and kitchens for the better part of half a century. Whilst the core John West canned range of products holds significant share of shelf, Landor, Australia’s leading branding consultancy was tasked with creating a new brand identity to help increase consumer awareness of the pre packed chilled Seafood category.


JW Chilled Trout_3D_HR

“The packaging design needed to better convey perceptions of quality and freshness, while continuing to reassure consumers of John West’s commitment to sustainability,” said Senior Brand Manager, Kristie Ellerton.

The redesign is a significantly more contemporary look and feel for the John West Chilled portfolio. The focus on fresh ingredients delivers stronger appetite appeal whilst more clearly communicating John West’s expertise in delivering ‘The Best’ for consumers.

“The more premium, yet simple packaging really heroes the superior ingredients making the range more appealing to consumers.”

Tasmanian Atlantic Salmon, Scottish Trout and New Zealand Squid are just some of the species within the range which also includes contemporary flavour profiles. The new John West Chilled range is currently being trialed in Coles stores throughout VIC and TAS, with the national launch planned for October this year.

In addition to the packaging redesign, Landor have supported the in-store consumer product trial with the design of a branded point of sale stand which will feature in selected Coles stores throughout the trial period.

“The packaging redesign will help John West to bring more consumers into the pre packed chilled seafood category, by offering a range of superior products which make seafood quick & easy to prepare,” concluded Ellerton.

John West Chilled Senior Brand Manager: Kristie Ellerton

Design: Landor Melbourne

Photography: Louis Petruccelli

Food Styling: Leanne Bennett-Jones

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