Two of Australia’s favourite dessert brands – Tim Tam and Gelato Messina – teamed up to create a delicious range of gelato-inspired biscuits. We were lucky enough to be brought on board to design stand out packaging, bringing together the delicious combinations!
With a vision to excite consumers with innovative and indulgent flavours, Tim Tam and Messina crafted a unique, category-disrupting range including flavours Choc Mint, Salted Caramel & Vanilla, Coconut & Lychee and Black Forest. (Landor office current favourite is Choc Mint…but this changes daily).
We have created eye-catching packaging that showcases the unique flavours and quality ingredients that both Arnott’s and Messina are renowned for, and represents the two individual brand personalities.
It has been a privilege to work with these two iconic brands, creating a standout design that merges the authenticity and heritage of Tim Tam with the quirky cool of Messina.
Now, who is up for a Tim Tam slam challenge?!
Landor Australia has partnered with Tennis Australia to create a dynamic new identity for the Australian Open, reinforcing the event’s reputation for delivering world class experiences to fans and players.
Australian Open from Landor Australia on Vimeo.
Landor was tasked with enhancing Australia’s premier sporting event as an entertainment brand that connects with new audiences and creates a world of tennis around them. “The Australian Open is renowned as one of the most innovative sports and entertainment events in the world. To ensure we optimise the many new media opportunities available now and in the future, we also needed to evolve our look and feel, make it more relevant globally and more adaptable in an increasingly digital world,” Tennis Australia CEO Craig Tiley said.
“The result is a dynamic new look that will give us the flexibility to engage more deeply with our fans, partners and the players. It’s fresh, fun and often playful – just like the Australian Open itself.”
Dominic Walsh, Landor Australia Managing Director, wanted the new identity to support the Australian Open’s reputation for innovation. “So while the brand needed to remain simple and recognisable, it also needed to be given the flexibility to be agile – adapting and responding to the environment.”
Mike Staniford, Executive Creative Director, Landor added “We wanted to create a living system which could animate and move in accordance with the dynamic of the game itself. A bold, energetic and active identity to reflect this leading sporting experience that embodies Australia.’
“The simplicity of the mark gives it the license to do almost anything. It’s not only a short hand to the Australian Open, it’s a mark that is a timeless icon that can be the vehicle of constant reinvention,” concluded Staniford.
Australian Open 2017 will be held at Melbourne Park from 16–29 January.
The concept of the ‘Untamed Garden’, the title of this year’s theme, explores the idea of transformation from the starkness of Winter into the sensorial nature of Spring. This reflects the revealing of one’s own colorful nature, and the pride in stepping out once again for the upcoming Spring Fashion season.
Great collaboration with all the partners from the start has helped deliver a more integrated, consistent and fully immersive experience for consumers and made it the most successful MSFW to date.
Our Design Director, Jenni was recently part of a panel discussion at the Apple Store in Sydney sharing her views and opinions on ‘How to get a start in the design industry’.
Hosted by Nathan Scoular from Think Education, the discussion also included Chris Maclean from Interbrand Sydney. The event saw over 50 people attend, from graduates to creative practictioners.
A big thanks to Think Education for inviting us to be involved and to Apple for hosting the event as part of their Creative Series talks.
Filed under Culture, People
‘Shine’ is Landor Sydney’s internship program. Every year we go on the hunt for the latest design graduate talent. After running our #nofilterlandor internship campaign in 2014, we ended the year by inviting the top twenty submissions from our coffee cup challenge into our studio for the very first Shine Creative Workshop.
Xmas is coming..
*none of these images belong to Landor Associates.